Creating felt from post-consumer textile waste – and simultaneously transforming into
IMPACT
WEALTH
LIVELIHOODS
Creating felt from post-consumer textile waste – and simultaneously transforming into
IMPACT
WEALTH
LIVELIHOODS
LEARN MORE
Post-consumer waste accounts for 55% of the waste generated in India, and it is reused through donations, resale, and repurposing or downcycled into wipes, stuffing, rugs, etc.
Post-consumer waste accounts for 55% of the waste generated in India, and it is reused through donations, resale, and repurposing or downcycled into wipes, stuffing, rugs, etc.
A large volume of waste
produced, managed,
and disposed of, goes undocumented.
A large volume of waste produced, managed, and disposed of, goes undocumented.
Over 3 million tons of household textile waste
are in landfills.
Over 3 million tons of household textile waste are in landfills.
India relies on an informal collection and recycling sector with no proper trace of where the waste ends.
A massive portion of textile waste in India, 85%, ends up in landfills.
India generates an estimated
2 million tons of post-consumer textile waste annually.
Consumerism and fast fashion's rise are the significant contributors to this growth.
India relies on an informal collection and recycling sector with no proper trace of where the waste ends.
A massive portion of textile waste in India, 85%, ends up in landfills.
India generates an estimated
2 million tons of post-consumer textile waste annually.
Consumerism and fast fashion's rise are the significant contributors to this growth.
Our Solution
The Good Felt, a coming venture of Enviu under the Reweave program, is dedicated to addressing this problem by focusing specifically on the post-consumer textile waste that has no utility or value and providing it with a new lease on life. The Good Felt is working on reducing the burden on landfills significantly and increasing the longevity of textiles and circularity.
CREDIT: Ikea Foundation
Ideation
Validation
Start-up
Scale-up
Our Impact
Every felt sheet from The Good Felt is a testament to our dedication to sustainability. It is not just about reducing waste; it is about eliminating it. We are currently in the market validation phase, focusing on expanding our reach and customer base.
The project addresses everyone involved in our felt-making process, from waste pickers collecting discarded clothes to workers sorting and fabricating the felt products.
Our mission is to provide brands with sustainable, premium-quality alternatives that tell a powerful story of circularity, reducing waste while maintaining a luxurious look and feel. We aim to divert 5,000 tonnes of textile waste in the next 5 years.
Ramjith Pillai
kgs of waste diverted from landfills
Post-consumer waste accounts for 55% of the waste generated in India, and it is reused through donations, resale, and repurposing or downcycled into wipes, stuffing, rugs, etc.
3000
number of employment days created
Post-consumer waste accounts for 55% of the waste generated in India, and it is reused through donations, resale, and repurposing or downcycled into wipes, stuffing, rugs, etc.
90
Post-consumer waste accounts for 55% of the waste generated in India, and it is reused through donations, resale, and repurposing or downcycled into wipes, stuffing, rugs, etc.
Post-consumer waste accounts for 55% of the waste generated in India, and it is reused through donations, resale, and repurposing or downcycled into wipes, stuffing, rugs, etc.
Our Impact in Numbers
kgs of waste diverted from landfills
3000
number of employment days created
90
Join us in this transformation. Let's turn post-consumer waste into value, together!
If you are interested in collaborating with us, have any queries, or want to know more about our project, please contact us at hello@thegoodfelt.com. We would love to hear from you and explore the possibilities of working together.
Our Partners
Brands we collaborated with
